Thursday, March 19, 2009

Creative Advertising and the Neon Signs


With numerous competing bars sprouting all over the metropolis, having a customized neon sign isn't enough for you to stand out from the crowd. Creative Advertising is now the need of the day and the entrepreneur must now think of fresh and innovative ideas that will put his company on the map. Along with that skill is the knowledge of market psychology. Little does the entrepreneur know that the stock market helps a lot in determining future trends. All one has to do is what industries are recording new 52-week highs and which are going lower and lower by the minute. So to speak, if you have many businesses, you can then adjust accordingly the supply of your products to the ensuing demand. But cost-effectiveness and maximization won't put customers in your restaurants seats and less so about drawing them into your place. Again, creative advertising must be given a premium over everything else. And here are some tips on how to get those juices flowing.

You should tweak your custom neon sign to the point that your logo must be striking yet not annoying and as an alternative, you can also add a catchy and funny phrase to increase your customers' curiosity. Humor has always been the weakness of many; and using that for the benefit of your business can help out a great deal. The colors of your neon signs must also be subtle yet noticeable. How can that be? Well, you can create a contrast between the borders of your company's logo and its main product. For instance, you can put more importance to the color and brightness of the beer can rather than its name because people respond more to images, not messages.

You can also try devious methods to pique your potential customer's attention by putting neon signs at nondescript places. The thing is, when a person sees your "wanna drink?" neon beer sign in the middle of nowhere, it will strike a good, shocked laugh by the person thus making him think about it. And then, along with that neon signs come with directions to your place. Pretty simple, right?

One doesn't need to be Einstein to make up an excellent marketing idea. All it takes is some imagination and some wit. If you do want to experiment with some of my ideas while trying out your own, I suggest that you go to brightneonsigns.com for your purchases.