As for your options, you have custom neon signs, window stickers, letter boards and electronic message boards. Picking the one most suited to you is hinged on numerous factors. For instance, you have to consider the location of your business, along with the rules of the government and the city's ordinances. Furthermore, you have to adhere to your landowner's rules. Always consult with him before you put up a sign in your store. It's always better to prevent conflict than to possibly instigate it by being careless. The same advice goes to those who rent inside business marks and malls. Again, always check those three important things before you make a move: check if follow the government, city and landowner's rules. From there, you're done with step two and you can now move on the more fun parts.
Once you're now done handling ideas, along with the legal aspects of your business, you are now ready to set up your sign. What I recommend, however, is that you should put up a customized neon sign, especially if the store's a bit hidden and/or it's on a local highway or any other busy area. The bright lights neon signs are famous for will help you out in those tricky places. Also, be sure to educate yourself about the sign, regarding its maintenance and how the gases are mixed to achieve a certain color or theme. That will help you cut costs in the long run given that you yourself will now do the nitty-gritty work. With that said, neon signs are available everywhere, and if you look at brightneonsigns.com, they offer the most extensive list and the most helpful support team. I suggest that you visit it if you consider putting up a custom neon sign-- they have it all.