A quality neon sign can have a huge impact on helping a small business bring in traffic. Display a huge neon open sign in your front window to let folks know you are open for business. Get an open 24 hours sign if you want shoppers at 2am. How about a drive thru neon sign to let people know they don't have to get out of the cars.
No matter which way you look at it, the most important factor for any business is more traffic. Sales is a numbers game so the more people you can get to your store, the more chances you have to make a sale. Spend a few extra dollars on a real neon open sign for the front of your business and it will work for you 24 hours a day, 7 days a week for years to come.