It's Friday night and it's almost dawn, the beat is getting faster by the minute yet the crowd is still too thin for a good party. Whether it is a huge nightclub or a small one this scene is happening to almost all nightclubs across the country as the less-than-festive economy take its toll on this clubs. With the economic crunch, everyone seems to be tight on budget -including the happy clubbers. The nightlife is dying and "the fun" is slowly disappearing as everyone tries to spend less money as possible. And this means less cash for the club owners.To cope with this dilemma most clubs offers promotions that often backfires and does more harm than good to the club both in finance and to the club image. A few of this promotions are price cut-offs and letting everybody in. How does this few tricks backfire? Well first, by giving discounts or even giving free beers does not really give quality patrons in return. Aside from you loosing money, the customers will expect for more and once you stop giving these freebies they will stop coming back to your place. Next is letting everybody in just to get a lot of customers, but let's face it; you don't want everyone who wants to come in your place be welcomed. You only want the hippest and coolest clubbers. And mess-makers are on top of the not-welcome list, since they'll be bad for the club reputation.
So how do you attract more patrons without these promotions? Easy. Perk up your place and combine it with a good advertising campaign. Adding colorful and vibrant lights on some corners of the club will certainly spice-up your place. An excellent material for this kind of job are neon border tubes, you can place them on the most mundane corners of the club and also under those long tables at the bar area. Even the hippest club won't attract clubbers without a good advertisement, so you also have to have your own ad campaign. Using the internet especially the social networking sites such as Facebook and Myspace is a popular choice for propagating news nowadays. You can use these sites to advertise your nightclub. Another option for a good advertisement is putting up a vibrant neon bar sign. This option does not only attract walk-in customers but it also contributes to the Vegas vibe of your club, so it's like hitting two birds with one stone.
So whether you got a small start-up nightclub or a huge-and-dying one, following this tips will certainly make your nightclub the coolest place in your area and a goldmine for you.
