Monday, December 29, 2008

Flashing Neon Signs

Designing your store for it to appear encouraging so people will buy from you is now an easy step away. In starting a business, of course, we consider advertising and promotions very important. These are the most influencing tools in gaining costumers and increasing product sales. What could be the most informative reminder and persuading technique in the market today? With the many same businesses outside, how can one stand out?


Stop torturing your brain cells because you are about to discover the most effective advertising. Neon Flashing Signs - this could bring guests to your list unexpectedly, and they will, you might even have to extend or branch out in the future. Let us just dig a little deeper about Neon Flashing Signs. How do they really work? Technically speaking, it is inserting and removing chargeable fiber optic pegs and programming messages on the programmable LED electronic displays with a wireless remote control. This gives the capability to create neon-like, high intensity, light signs and create unique signs to your specifications that you can design and change anytime you want. Some are oval style neon sign with flashing motion which is very bright and could really catch your customer's eye. It is easy to install and comes with a 1 year warranty. These flashing signs also have a on/off flasher option.


Want more? It's totally cheap but each neon sign offers high quality which makes it definitely perfect for business. Try going out tonight and you will see that these bright cool flashing signs are indeed attractive. Party goers who are out on a Saturday nights will not miss the captivating flashing neon signs in various commercial establishments, be it a fine dining restaurant or a drive thru food chain. The bright lights sure draw attention to your store, and of course to your products and services.


Create an irresistible urge for your buyers to say yes to your offers. Pay attention to what your market wants, and they will pay you a great deal.

Friday, December 19, 2008

Why is Neon Perfect for Your Business?

Neon signs are every other small company's favorite because it's versatile, cheap and easy-to-find. The thing is, before you start jumping into the bandwagon of neon sign fans, you must first understand what it is, why it is one of the best options for an outdoor sign, and most of all, why it is economically friendly.

What is Neon, Really?

A neon light is a glass tube containing neon, argon or krypton which is at low pressure. The opposite ends of this glass tube are made up of metal electrodes. When you use high voltage for the electrodes, the neon gas will ionize and it will cause electrons to flow through. Such electrons will ignite the neon atoms and this makes for the birth of the neon light. The aforementioned process is the process for emitting red neon light. For other colors, other gases will have to be used. Also, a neon light is usually made up of long and narrow glass tubes (often bent to form letters or images) but a fluorescent light is just one glass tube which has a "standard" size and it just flows through a straight tube. But you don't really wanna use fluorescent for advertising, do you?

Is Neon Really For You?

Why of course! Neon light is easily visible. When you talk about eye-catching, neon lights will surely top anyone's list. If your business opens during the night, it is most useful that you get something which can be easily seen from afar. Moreover, neon signs are pretty common. When people see a neon sign, they will automatically assume that it's a business; that it's some form of an advertisement. So neon signs already have a place in a consumer's mind. (Saves time for establishing seller/prospect customer rapport building.) Meaning, if something is in neon, something is (supposed to be) for sale. Lastly, neon signs are very cheap and it's easy to find them! In fact, it is advised that you look through the Internet for design choices. Usually there are hundreds of designs ready-made and there are also a lot of suppliers which cater to customized neon signs.

Thursday, December 18, 2008

Say it Without Words...

A Quick Guide to Outdoor Advertising

They say advertising is, more often than not, the first type of contact between a certain brand / company and a consumer. It is the time when a certain stimulus reaches the senses of the consumer and s/he starts to build impressions regarding the company.And usually, this "first contact" behaves like a first date: it's very, very crucial. So it's also important that the company really thinks their outdoor advertisements through. Outdoor advertising is defined by a reputable business dictionary as "advertising on bill boards, sign boards, neon signs, outside of a building and often by the roadside". So when exposure gets as random as this, a company needs to have a really catchy sign with, if they can, a really catchy phrase.

COLORS
The colors depend on what business you are in. For example, you own a barber shop; therefore, you must not lose the quintessential red, white and blue pole. There are certain color associations that go with every product. If you are selling flowers, put some pastel colors in your sign. If you are selling men's wear, put some masculine colors in your sign. Neon is a very versatile choice especially if your shop opens during the night. Remember, the eyes respond to colors first, then when the eyes like what it's seeing, that's the time when it tells the brain to read what is written.

WORDS
Your sign should be like a mini skirt: long enough to cover the subject but short enough to be interesting. Do not publish a novelette. Experts say the healthy number is 3 – 6 words only. So keep it at that bracket. You will want to stir interest from the people who just happen to pass by and those who have never heard about your company. When they like what they read, they might tell their friends about it. And when you've got a shorter phrase displayed, it's easier to remember. You may use very strong imagery so you don't have to use a lot of words.

ARRANGEMENT
The arrangement refers the whole ensemble. The impact that the sign creates must be very haunting that even when somebody who had just seen it closes his eyes, he'd memorize every detail of it. Use imagery that has a direct association with the product. This is the sum of the how the words and the colors play. Sometimes the colors are right and the words are powerful but they are arranged wrongly. Get a skilled layout artist to do this job and get a lot of opinions from different people.

Monday, December 1, 2008

Its time to "Glow your Business"

Thats right, the new year is almost here and you know you have some left over marketing monies to spend or you have a brand new budget for advertising in 2009. So what are you going to be spending your money on? You could hire another sales person or maybe spend some on more newspaper or yellow page ads and maybe you will get some return on your investment. I say you spend some of that hard earned money on a neon sign that will surely top out your ROI. A salesperson can cost you salary plus benefits whereas a neon sign is only 1 price. And yes, there is a HUGE difference in cost and price. Cost means you continously pay and price is 1 time only. So pick yourself up a quality real neon sign for your business that can act as a salesperson all year long for over 10 years for a very cheap price. From open signs to beer signs to massage therapy and beauty neon signs, we have you covered.