How do you choose which form of advertising to use in your firm. Small businesses have a lot of options for advertising their small business. From periodicals and phone book ads to radio and TV pitches, small businesses burn through cash to let potential new customers know they are ready for business and what goods and services they offer. Some cost more than others and some provide the major returns and others... well others are just money down the drain. How do business owners decide what works and what doesn't? Which ads to run, which publication is the best, etc. The sad truth is, most business owners actually don't have a clue which works best or why. and once they land on something that remotely appears to be yielding extra leads or more stop in traffic or more noise, they keep on doing it. As luck would have it, this is how most small business advertising budgets are spent. It's only the bigger companies that contract out to hire a full time agency that have the testing results needed to make sound decisions on where their ad money is best spent. For everyone else, as usual, its merely luck of the draw for most.
There is, of course, one perfect solution to market your business and it has been around for years. That my associates, are window signs. And the best window signs are created with genuine neon lights. The classic fiery glow of neon placed in your store front can be seen over 100 yards away and attract people to your establishment. The coolest thing about custom neon signs is that not only do they last for years and years but they are very cheap when you compare all the other forms of marketing your business.
Since the early 1900's, neon signs have been widely used all over the world.Confirmation of this can be witnessed at every street corner in Americaand if you really want more proof, just visit Las Vegas, Nevada. There is no uncertainty that having a quality open neon sign featured in your window can pull the interest your industry deserves. It's like having a permanent dealer at your service, calling in more buyers, for pennies a day. With literally thousands of stock designs to select from there is something for anyone's appeal. If you cannot find exactly what you are looking for, you can always purchase a custom neon sign. Choose your own colors, sizes and designs and watch your business glow.
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